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Chapter 40 · Part 5

AI Reply Knowledge Bases

Your knowledge bases are the only information the AI answers from. Create one per product, service or department — the AI picks the matching one for each question and reads only that, so answers stay focused and accurate.

Opening your knowledge bases

Go to WhatsApp Business API → AI Reply and click the Knowledge Bases tab. The summary cards show how many knowledge bases and entries you have, how much text is stored, and how many business numbers use AI Reply.

Knowledge bases
Active topics
Total entries
FAQ & text blocks
Characters stored
Your content
AI numbers
Numbers with AI

How the AI finds the right topic

Menu pick

The customer picks a topic number from your greeting menu. The AI then searches only that knowledge base.

Keyword match

The customer just asks. Their words are matched against each knowledge base’s name, description and keywords — no extra AI step needed.

Default topic

Mark one knowledge base as Default — usually general company info. It is used when nothing else matches.

Only relevant entries

For each question the AI receives only the few entries that match — never your whole knowledge base.

Good keywords make the difference. Add the words your customers actually type — including Bahasa Malaysia and Chinese — e.g. price, pricing, cost, how much, harga, berapa, pakej, 价格. The right topic is then found straight away.
The AI Knowledge Bases page: summary cards, a note on how routing works, and a table of knowledge bases with their numbers, code, description, keywords, entries, size, priority and status.
Fig. 1Knowledge Bases — one row per topic, with keywords, entry count, priority and status.

What each column shows

  • Applies toWhich business numbers use this knowledge base — e.g. All numbers.
  • CodeA short identifier, e.g. PRODUCTS, SUPPORT, GENERAL.
  • Knowledge baseThe name (shown to customers when you insert the menu), a description of what it covers, and its keywords. The Default topic is marked DEFAULT.
  • EntriesHow many active entries it contains.
  • SizeHow much text is stored, in characters.
  • PriorityThe topic order — lower numbers come first, e.g. 10, 20, 30.
  • StatusActive knowledge bases are used by the AI.
  • ActionEntries opens the entries for that topic; the … menu has more options.

Create a knowledge base

  1. 1

    New knowledge base

    Click + New Knowledge Base at the top right of the page.

  2. 2

    Name & description

    Give it a clear name customers will recognise in the menu — e.g. Products & pricing — and describe what it covers.

  3. 3

    Keywords

    Add the words customers use for this topic, in English, Bahasa Malaysia and Chinese.

  4. 4

    Priority & numbers

    Set the priority (menu order) and which business numbers it applies to. Mark your general company-info topic as Default.

  5. 5

    Add entries

    Save, then click Entries and add the content — see below.

Adding entries

Entries are what the AI actually answers from. There are two kinds:

  • FAQ entriesA question and its answer — e.g. “Do you deliver to Johor?” with your exact answer.
  • Text blocksLonger reference information — price lists, packages, policies, opening hours, outlet addresses, how to order.

Start from the ready-made starter kit of sample topics and FAQ templates and fill in your own details, or import many FAQs at once from a CSV file.

Sample entries that still contain placeholder text are skipped until you replace it with your real details — so the AI never sends a customer a template answer.

Tips for accurate answers

  • One question or topic per entry — short, clear entries give the best answers.
  • Write exact prices, dates and conditions — the AI never invents them, so anything missing leads to the fallback message.
  • Include your booking, order or payment links where customers need them — the AI can share them.
  • Keep the Default topic up to date with opening hours, address, contact details and payment methods.
  • Every week, check the “couldn’t answer” list in the Reply Log and add the missing answers.
  • After each change, try the question again in Test AI.
Need help?
Our team is happy to assist with anything in this guide. Contact us →

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